VALUE PROPOSITION.
VALUE PROPOSITION.
Effective messaging and a clearly defined value proposition are key to telling your brand’s story. More importantly, they are central to meaningfully engaging your target audience.
A value proposition is not your slogan or tagline. It’s not a glowing description of your services or product. A value proposition is a clear statement about the outcomes your customers can expect from using your product, service or solution.
Do you have a compelling value proposition?
Rather than describe what you make or sell, a well-crafted value proposition places focus on the ‘value’ or outcomes your customer can expect when they choose you.
In a crowded marketplace, a value proposition will:
- Differentiate your business
- Reduce the focus on price or cost
- Streamline your marketing investments
- Help you grow more profitable revenue streams for your business
Our Process
By asking thoughtful questions and listening actively to you, your employees, partners and most importantly customers, we gain a deep understanding of how your offering uniquely improves the lives of the target audience.
These insights combined with a thorough understanding of the competitive landscape enable us to craft a clear and compelling value proposition which makes your prospects sit up and pay attention!
01
Listening to your Customers
We interview them and independently distil their attitudes, perceptions, problems, needs and wishes. Talking to your customers will be one of the most powerful steps in building your value proposition.
02
Reviewing your Competition
03
Facilitating Internal Workshops
04
Defining your Purpose
05
Vision, Values and Value Proposition
You may need more than one!
Not all customers are the same and your value proposition will likely be different for different segments and international markets. At INTELX, we have the experience to assist you in adapting your message for all of your target segments and international markets.