Did you know that it can cost five times more to attract a new customer, than it does to retain an existing one? A customer may be loyal to your product or service today, but this can change if confronted with lower prices, better quality, improved technology and/or a better customer experience.

You can then use this knowledge to improve your brand’s strengths and identify ways to solve any weaknesses. This intelligence puts you at a distinct advantage in a fast-changing marketplace and equips you to be more knowledgeable than your competitors.