Account-Based Marketing (ABM) is a highly targeted strategy that concentrates on a small subset of high-priority accounts, targeting each as a market in itself. Aligning sales and marketing functions, ABM encourages customized messages and targeted campaigns that speak meaningfully into each account’s sole requirements. Applying ABM at Intelx, we identify key decision-makers in target accounts, create customized content, and interact with them through suitable channels. The strategy encourages deeper connections, improves conversions, and attains greater ROI by focusing effort on those accounts that are likely to generate high business value. ABM turns your marketing into a precision instrument for success.